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Before the advent of social media, a business owner had to establish their company and build their brand before becoming successful. With the rise of the influencer, many content creators are using their established brands to branch out into business. From makeup to clothing to food, popular content creators are leveraging their social media followings to launch businesses and make money in the creator economy. The following are content creators who have successfully transitioned from content creation to establishing their own creator economy brands.

## Emma Chamberlain (Chamberlain Coffee)

Emma Chamberlain has been a YouTube personality for much of her life. What started as a fun hobby for friends soon
ballooned into a channel with over 11 million subscribers. Emma is known for her style and her fun sense of humor, and each video she posts receives millions of views.

But Chamberlain was not content to simply rule YouTube. She created Chamberlain Coffee to share her passion for coffee with her followers. Chamberlain Coffee is an ethical and sustainable brand founded with the intention of connecting people over a cup of coffee. Chamberlain shared in an interview with Refinery 29 that her focus is more on product quality than branding. She wants to appeal to her fan base, but also to people who appreciate fine coffee.

Chamberlain Coffee now offers subscription services people can use to stay restocked. Emma largely keeps her two brands separate but occasionally shares content featuring her products. Her social media savvy has led to an Instagram following of 389,000 for her company.

## Hailey Sani (ILYBABY — A Pietra brand)

Hailey Sani has 1.37 million YouTube subscribers and over 700,000 followers on Instagram. Sani is originally from Turkey and has built her following by connecting with young women all over the world. She posts videos featuring advice and life lessons along with personal glimpses into her life.

Sani's followers love her carefree personality and the fact that she likes to tackle topics that would often be
considered taboo. Sani knows that growing up as a young woman can be tough. She offers a big sister vibe to her
followers and answers their burning questions honestly.

Sani founded the clothing company ILYBABY to serve as a uniform for people who wish to embody her kind spirit, earning money in the creator economy in the process. ILYBABY brands itself as attire for people who approach life from a place of love. She crafts pieces that are comfortable and easy to wear.

ILYBABY uses Pietra to manufacture and ship its clothing to customers. Our self-service platform meets Sani's needs, connecting her to the manufacturers and other suppliers that can help bring her vision to life and fulfill orders without having to research each supplier individually. For content creators who want to branch out into their own branded merchandise, Pietra makes it easy to connect with the suppliers they need to achieve their entrepreneurial goals.

## Ella Rose (Skin by Ella Rose — A Pietra Brand)

Ella Rose is a Swedish model who transformed her fame into a successful Instagram brand. She currently has 787,000
Instagram followers who love to see her outfits, modeling photos, daily life, and daughter, Lily.

Modeling gave Rose access to a wealth of skincare knowledge, so she launched her own brand — Skin by Ella Rose. She takes a minimalistic approach to skincare products with a brightening cream blush and eyebrow gel that customers can use to perfect their 5-minute skincare routine.

On the Skin by Ella Rose Instagram feed, many women are featured wearing the product. The photos present everyday people so followers can easily visualize themselves using the brightening cream and eyebrow gel. Customers also commonly tag their content with the brand's products using #skinbyellarose.

Skin by Ella Rose uses Pietra to manufacture and distribute products to customers. Rose is committed to sustainability, opting for limited packaging to reduce waste. Our platform allows her to connect with sustainable manufacturers who meet her requirements, create high-quality products with less waste, and make money as an influencer.

## Jeanne Damas (Rouje Paris)

French women have been known for their style for centuries. In the 1920s, Coco Chanel revolutionized women's fashion by encouraging women to ditch their corsets for easier styles. French fashion influencer Jeanne Damas rose to prominence by posting on Tumblr. She eventually transitioned to Instagram where she now shares chic and sophisticated content that serves as inspiration for anyone who wants to emulate French style.

Damas' Instagram currently has over 1.5 million followers. She used her popularity and innate style to launch the
fashion brand Rouje Paris and monetize her influencer audience. Founded in 2016, the brand offers clothing, accessories, beauty products, and footwear.

Rouje Paris appeals to people who follow Damas for her style. Her clothing is affordable, giving more people access to French style that is normally reserved for those with money to spare. Rouje Paris embodies Damas' online brand,
featuring pieces that are elegant yet easy to mix and match. The brand highlights how to move an online brand beyond traditional merchandise. Damas' followers can shop this fashion line to achieve her effortless style, and they can find each other by tagging the brand in their posts.

## How Pietra Can Help Content Creators Transition to Entrepreneurs

Pietra is an intuitive platform for content creators who are interested in selling anything from beauty products to home goods. We have raised over $15 million to help content creators create and launch their own creator economy brands.

What started as a marketplace for luxury goods and jewelry has blossomed into a creator hub where content creators can easily spin their existing brands into viable businesses. We provide cost-effective solutions for creators who want to launch a business but aren't familiar with the specifics of manufacturing and other logistics. We help brands started by influencers sell directly to consumers without having to research and interview suppliers.

We thoroughly research our suppliers so each of our creators can focus on producing quality products without slow
delivery tarnishing their existing brands. Any creator who is interested in how to start an influencer brand can contact Pietra to learn more.

With the rise of the influencer, many content creators are using their established brands to branch out into business.

How the Creator Economy Transforms Online Personalities into Business Owners

Before the advent of social media, a business owner had to establish their company and build their brand before becoming successful. With the rise of the influencer, many content creators are using their established brands to branch out into business. From makeup to clothing to food, popular content creators are leveraging their social media followings to launch businesses and make money in the creator economy. The following are content creators who have successfully transitioned from content creation to establishing their own creator economy brands.

You've probably started a clothing line because you're creative and passionate about sharing your designs with others. Becoming a cult favorite might not be high on your priority list, but having a large customer base does make it easier to keep doing what you love.

These inspirational fashion brands have it figured out. Here is how they have appealed to fans and built a following, plus steps you can take to improve your brand visibility.

## Ma®ket

This streetwear label is a favorite with celebrities including Michael B. Jordan, Eva Marcille, and Apolo Ohno. The brand boasts 864,000 followers on Instagram and is known for its signature smiley face basketball and its DNA collection. Founded as Chinatown Market in 2016, Ma®ket rebranded earlier this year following violence against the Asian American Pacific Islander community.

For Ma®ket, this sense of community is key to success. According to High Snob Society, Founder Mike Cherman was inspired by New York's Canal Street and has done a fine job of mimicking bootleg tees and hoodies commonly beloved by shoppers in that area. Cherman commonly references pop culture in his designs, creating bold and distinctive streetwear that often sells out.

After starting his career at Nike, Cherman built this brand with custom t-shirts, hoodies, and sweatpants long before COVID-19 made these items wardrobe staples. Customers like this brand because the clothes are comfy and affordable.

But Cherman truly built his business on relationship management. His earliest clients are young. Instead of ignoring them or responding to customer inquiries with a canned response, Cherman responded to each one. He listens to customers and uses their input to influence designs, often finding pop culture inspiration in his followers.

Interacting with your customers makes them feel valued, which helps increase your brand loyalty.

## Rowing Blazers

Founded in 2017, Rowing Blazers has quickly gained cult status among fashion enthusiasts. The New York-based brand has been photographed on celebrities including Dwayne Wade, Pete Davidson, Tan France, Mindy Kaling, BTS, and many others.

Its founder, Dr. Jack Carlson, is an archaeologist who was once a member of the U.S. Rowing team.

Rowing Blazers offers sporty styles that appeal to the preppy in anyone, and they look good on people of all ages, shapes, and sizes. One way in which this company has built its following is by collaborating with other brands and organizations on limited-edition collections, which lends a level of exclusivity to its clothing. Given Carlson's sports background, it's not surprising that the brand has done collections with the NBA and U.S. Rowing. It has also created a collection with Sperry and Harry's New York Bar, which is a well-known city institute.

These collaborations are not the only way Rowing Blazers has improved its visibility. The company also runs an affiliate program through which content creators and people who run internet shopping sites can earn a commission for referring buyers directly to the Rowing Blazers site.

As a small business owner, you don't always have access to big-name personalities, but you can leverage your current customers through affiliate marketing and loyalty programs.

## Cherry LA

This west coast streetwear brand was founded in 2018 by Joseph Perez and David Levy and has quickly risen to popularity.

Cherry LA has created a sense of nostalgia, its designs are reminiscent of 90s styles that were popular in Southern California 20-years ago.

Cherry LA does not often post to its Instagram page, yet the brand has amassed over 127,000 followers. This notoriety has largely been built on followers like Bella Hadid who tag the brand in their own Instagram feeds. Much like Rowing Blazers, Cherry LA launches limited-edition collections, which makes the brand more exclusive and coveted by its fans.

But the root of Cherry LA's success lies in its designers. A quick glance through Joseph Perez's Instagram feed shows glimpses into his laid-back personality and distinct Los Angeles skater style. Similarly, David Levy highlights trips to the beach or simply relaxing in Southern California's outdoors. These designers create clothing that they would wear and they infuse their personalities into each item. Their authenticity shines through in their clothing, which is also well made and built to last.

## Black Milk

Australian brand Black Milk has been around longer than other cult faves on this list, but its followers are no less devoted. Black Milk offers fun, colorful styles that stand out. New releases often sell out, and the brand's fans love showing off their new items through social media.

Black Milk grew by cultivating an online community. The brand uses its own Instagram followers on its website, which appeals to customers because it's easy for them to see themselves in the clothes. Black Milk also encourages members of its Facebook community to meet up in person and trade clothes or make new friends.

Knowing how to create an online community will help you build word of mouth, and it's an effective customer relationship management channel.

## How You Can Learn From These Brands

Success doesn't happen overnight. Building a small business takes work and dedication. Each of these brand founders spent months connecting with the right customers and building their client base. Their journey could have been simplified with Pietra.

We connect your DTC brands to top suppliers who can help with manufacturing and order fulfillment. You don't have to spend hours creating custom t-shirts like Mike Cherman who built Ma®ket in his off hours following his day job working for Nike. Some of these brands are still experiencing shipping backlogs, even with limited inventory.

You can use Pietra to distribute your orders, so you can focus on design and stop worrying about logistics. Most importantly, Pietra offers you visibility, which is key when you want to start a brand. You can list with us and invite customers and fellow creators to join your community. You can also find other artists for collaborations and exclusive collections.

Starting a fashion business takes time and sacrifice, but our tools can help make it easier. So be inspired by your own community, create clothing that is authentic to your personality, and build a community to elevate your business. Need help turning your clothing line into a well-known fashion brand? Contact us today!

These inspirational fashion brands have it figured out. Here is how they have appealed to fans and built a following, plus steps you can take to improve your brand visibility.

Inspirational Fashion Brands with a Cult Following to Watch this Fall | Pietra

You've probably started a clothing line because you're creative and passionate about sharing your designs with others. Becoming a cult favorite might not be high on your priority list, but having a large customer base does make it easier to keep doing what you love.

Inspirational Fashion Brands with a Cult Following to Watch this Fall

What if launching a creative business with physical products was as easy as starting a blog or a newsletter? What if the millions of creators currently building their audiences had access to the infrastructure needed to bring their vision to life in 30 days or less? This is what we aim to deliver with the Pietra's Creator Initiative.

Silicon Valley has done a remarkable job over the years at lowering the barrier to starting a software business. Yet, in 2020, if you want to start a creative business that sells a physical product it takes many years of on-the-ground hustle and thousands of dollars in costs to bring an idea to market.

Are you a creative person who is passionate about jewelry and wants to launch a collection? Or a florist that wants to expand into fragrances and premium candles? Or a fashion influencer who wants to design a quality handbag? It's hard to know how to begin or who to ask, and when you finally figure out how to take one step forward, every subsequent step seems unnecessarily difficult. Sourcing materials, finding great manufacturing partners, negotiating pricing and minimum order quantity, building a kickass website to sell your product online — it's not easy, and it takes time. Too much time. And even worse, you may go through this entire process only to have to do it all over again with another supplier once your business starts to grow.

Pietra is here to change that. We want to handle all the hard, boring, and tedious parts of launching a business, so you can focus on what you're passionate about: being creative.

[Today, we're announcing Pietra's Creators Initiative that makes following your passion and launching your creative business as easy as starting a blog.](https://www.pietrastudio.com)

![](https://miro.medium.com/max/4352/1*lpVxEJMJQ8aap3OV-3NXvw.png)

Pietra's Creator Platform offers:

* *A way to connect with trusted suppliers and manufacturers.* Many of our manufacturing partners produce goods for top luxury brands.
* *A way to design your product samples and custom packaging.* Collaborate with Pietra's Design Team to turn your idea into real samples.
* *A way to sell directly to your audience.* Set up a Pietra Shop in less than 15 minutes and start selling your products. When something sells, we'll take care of fulfilling and shipping your orders for you.
* *A better way to promote your products.* You can even connect your Instagram account to your Pietra Shop and sell directly to your audience. Post on your Shop's Community Page to start discussions with your followers, post behind the scenes content, and get a chance to be featured on Pietra's homepage.

Launching a product AND running your business has never been easier. Once you've approved your samples, and posted them on your Pietra Shop, Pietra will take care of running your business. When a customer purchases from your Pietra Shop, we will handle the logistics involved with producing your items and shipping it to the customer. Just like Amazon's Cloud Services, as your business scales and you become more successful, Pietra offers additional services that makes scaling a hands-free, easy process. Whether you're an influencer who's looking to monetize your audience, or a passionate hobbyist looking to launch your first business — Pietra has you covered.

![](https://miro.medium.com/max/2300/1*Do0mfneKe5mhGvhAk_jnlQ.png)

It's time to bring your vision to life. Launch your creative business for as little as $49/mo for 3 products. That means that for the cost of running a website, Pietra will help you launch your business, and then keep it running for you.

Pretty cool, right? Now what are you waiting for? Take that idea you're passionate about and start building your empire.

[You can also view this blog post on Medium.com.](https://medium.com/@Ro_Pietra/pietra-powering-the-passion-economy-39c315587082)

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What if launching a creative business with physical products was as easy as starting a blog or a newsletter?

Powering the Passion Economy | Pietra

What if launching a creative business with physical products was as easy as starting a blog or a newsletter? What if the millions of creators currently building their audiences had access to the infrastructure needed to bring their vision to life in 30 days or less? This is what we aim to deliver with the Pietra's Creator Initiative.

Powering the Passion Economy

As the world continues to deal with the climate crisis, more consumers are focusing on how they can make better choices in every aspect of their lives, including fashion. Customers are also concerned about the human rights of those who manufacture their clothing, and more of them are starting to buy sustainable, ethically made fashion. These sustainable fashion brands are on the rise with customers looking to minimize their impact while remaining stylish.

## House of Sunny

House of Sunny is a British brand offering high-quality, everyday staples which can be easily integrated into any wardrobe. This company is dedicated to slowing fashion, creating two collections per year.

This brand has risen in popularity, particularly with eco-conscious members of Gen Z. House of Sunny has reached these buyers through TikTok. Its TikTok feed features behind-the-scenes videos showing how garments are made, compostable packaging, and other eco-friendly highlights.

In 2015, 73% of Millennials indicated that they were willing to pay more for sustainable brands. Gen Z is following suit as they move into adulthood. In 2019, 62% of Gen Z shoppers said they prefer sustainable brands.

Founder Sunny Williams grew the brand primarily through social media. Williams met social and marketing executive Camilla Ley at a party, and brought her on board. She used her community-building knowledge to connect with customers and influencers alike, eventually growing the House of Sunny Instagram to 623,000 followers.

Although this brand was built on sustainable principles, which are predominantly featured on the website and other marketing materials, it also uses a diverse array of models in print ads and on social media. People of all shapes and sizes can be seen wearing items from this collection, which further appeals to its online community. Everyone can feel included.

## Faithfull the Brand

Another company tapping Instagram to create a community and promote its ethics is Faithfull the Brand. Founded in 2012, this company specializes in easy looks that you can wear on the go. Faithfull clothing is made in Bali, Indonesia using eco-friendly techniques like hand dying.

The company's Instagram appeals to travel and fashion influencers alike, with a cool and chic vibe. Each post features people looking carefree in picturesque travel settings. While the company embodies the opposite of fast fashion principles, it has been successful with a number of fashion influencers on Instagram. Each post includes details about garment materials, and the company is transparent about how they are produced.

## Hope Macaulay

Most luxury brands are already known for creating quality pieces that can be worn for decades with proper care, which is a hallmark of sustainable fashion. Irish designer Hope Macaulay takes luxury a step further and delivers a high-quality, eco-friendly brand. She achieves her sustainable fashion goals by bringing back a classic fashion feature – bespoke clothing.

Her clothes are custom tailored and made to order, eliminating wasteful inventory overflow. This company doesn't even start making an item until someone orders it, which lengthens the distribution process but also eliminates a lot of the brand's environmental impact.

Founded in 2018, this label is young, but Macaulay has already created a buzz with biodegradable fabrics and expertly tailored clothing.

Macaulay brings a whimsical aesthetic to the company's Instagram feed, which has helped grow the brand. Along with chunky knit sweaters for which the brand is known, its social media features images of models who look like customers wearing these items in the wild.

Hope Macaulay took a skill that she learned from her grandmother and developed it into a business that has grown on its uniqueness. As a small business owner, you can follow suit by creating inventory on demand, which cuts down on waste and reduces your environmental impact.

## Prism Squared

Based in London, Prism Squared combines two big fashion movements: sustainability and activewear. This company focuses on swimwear, leggings, bralettes, tanks, resort wear, and other athleisure staples. Prism Squared is an extension of the existing Prism brand, which specialized in sunglasses and swimwear.

Sustainability is a core part of Prism Squared's branding strategy. Many articles about the company make reference to its Greenpeace certified factory and eco-friendly dyes. Founder Anna Laub talks about her desire to make things that will be used to death rather than worn once and discarded. Garments in the Prism Squared collection serve multiple purposes. For example, you can swim in the leggings, which makes them great for triathlon training.

Laub was able to build this brand off the success of an existing product. Extension lines don't always work out, particularly if they are a strong departure from your existing brand. But if you have a successful fashion line and want to launch an offshoot collection that is more sustainable, you can market it to your existing customer base.

## Build Your Sustainable Fashion Brand

In this market, it's not enough to say that a company is sustainable. They have to back up their claims. Up-and-coming fashion brands in this area need to find sustainable suppliers for their small businesses. They also need to connect to sustainable apparel suppliers and sustainable makeup suppliers. Each part of the manufacturing process should be eco-friendly.

Customers might research suppliers and distributors, so it's important for these to live up to a brand's sustainable reputation, particularly if it's a key part of your branding like these sustainable brands. Pietra Studios can connect sustainable businesses to these suppliers.

We can help find the right manufacturers and distributors for fashion and cosmetics products. Our supplier database is easy to navigate. Clients can filter suppliers based on their needs, whether they want to concentrate on materials, sustainable practices within the factory itself, or any combination of factors. All of our suppliers are hand picked. We can answer questions and connect each business owner with the right supplier.

Pietra also offers eCommerce tools. Anyone operating a shoppable website with us can highlight sustainability in their bio and product listings. They can integrate their shop with Instagram and other social media feeds. Pietra can help find the right suppliers to meet each customers' needs.

Sustainable fashion brands are on the rise with customers looking to minimize their impact while remaining stylish.

Sustainable Brands are winning consumer's loyalty through authenticity | Pietra

As the world continues to deal with the climate crisis, more consumers are focusing on how they can make better choices in every aspect of their lives, including fashion. Customers are also concerned about the human rights of those who manufacture their clothing, and more of them are starting to buy sustainable, ethically made fashion. These sustainable fashion brands are on the rise with customers looking to minimize their impact while remaining stylish.

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