Brand Identity Design

Design packages include brand strategy as we believe strategy guides your brand's visuals. Our Brand Strategy + Design service includes the following: + Foundations (Purpose, Vision, Mission, Values) + Positioning + Differentiation Strategy + Market Research + Target Audience Analysis + Competitor Analysis + Messaging/Storytelling Framework + Current Consumer Behavior + Psychology Insights + Pricing Analysis + Brand Voice + Tone + Brand Personality + Brand Taglines + Brand Story Identity design is apart of our strategy package as they go hand in hand and should be developed simultaneously, + Creative Direction Moodboard + Brand Guidelines Book + Primary + secondary logos + Submark + Type Suite (3-4 typefaces) + Color Palette + Photography direction (brand visuals) + Asset Mockups (Product/shipping Packaging, Social media profiles, Print) Add ons: Package Strategy + Design, Marketing Assets Design, Marketing Strategy, brand launch strategy, etc.