Brand Strategy

Creating functional brand strategy with a consistent approach starts at the brand's core. We explore the Who behind your brand, the reason Why it exists, and the ultimate purpose driving What your brand aims to achieve. These foundations guide us in developing effective and actionable steps to help express your storytelling through a compelling and personalized lens. After all, our goal is to provide clarity and understanding that can be applied and expanded upon for a bright future of brand growth. With 45+ years of experience across our team of 4, building brands in the fashion, beauty, wellness, and lifestyle space is second nature to us – it’s just what we know. You will be working with women who have been in your shoes, who are rooting for your success. With this extensive background, we too are tired of complacent and typical brands, which is why we form brands rooted in Wonder. We know the elements of reassuring surprise and emotion are what drive consumers to want more. Our Brand Strategy service includes the following: + Foundations (Purpose, Vision, Mission, Values) + Positioning + Differentiation Strategy + Market Research + Target Audience Analysis + Competitor Analysis + Messaging/Storytelling Framework + Current Consumer Behavior + Psychology Insights + Pricing Analysis + Brand Voice + Tone + Brand Personality + Brand Taglines + Brand Story Identity design is apart of our strategy package as they go hand in hand and should be developed simultaneously, + Creative Direction Moodboard + Brand Guidelines Book + Primary + secondary logos + Submark + Type Suite (3-4 typefaces) + Color Palette + Photography direction (brand visuals) + Asset Mockups (Product/shipping Packaging, Social media profiles, Print) Add ons: Package Strategy + Design, Marketing Assets Design, Marketing Strategy, brand launch strategy, etc.