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Auraline Beauty
Founded in Los Angeles, Auraline Beauty was created by beauty enthusiasts who recognized a void in quality, innovative and attainable products in the private label cosmetics industry. Our goal is to make the process of launching your own beauty brand fun and easy! Auraline B...See more
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©Mehudar Magic™
July 18, 2024The samples I received from products by Auraline Beauty that were ordered ARE very pleasing [not all colors of samples in my order were included, and SOME of the colors shown are discontinued]. However, it took a few phone calls to uncover that California is their headquarters and where they perfect their formulas; but ALL their products are "Made in China" - and what the label will state.
Unfortunately, my business model proudly focuses on natural products, NOT tested on animals, AND "Made in North America". This means, because Auraline Beauty has deceptively listed their company under the category of "North America", I have wasted funds and valuable time dedicated to move my business into production so I could be stocked with products ready to sell for the winter holidays season. Their business practices also violate the California "Fair Business Practices Act".
While I am very satisfied with the products, I am completely disgusted by their business practices and lack of follow-up
LanceCosmetics
January 17, 2024I really like the hydra gloss' samples I ordered they are super pigmented, not streaky, they don't smell super chemically and got a pretty good response from my testers with my market. I am curious how to go about producing a line :)
clementinelea
March 21, 2023Not too impressed tbh the lip plumper stings as hell, the mascaras smell like chemicals and aren’t that good